Design :: Don Chapin Company :: Logo Redesign :: Don Chapin Logos
Design
Don Chapin Company : Logo Redesign
For over 50 years, the familiar blue logo of this family-owned construction company has represented quality and integrity. The owners wanted to update the logo yet retain the core look of their signature image. There was also a need to identify emerging divisions of the company. Full Steam streamlined the western typeface, adding “road-sign” yellow for punch and clean lined illustrations of construction equipment to identify the various divisions. The contemporary signature, while retaining its half-century brand investment, now more accurately reflects the expanding company’s vitality and spirit.