Design : Logos
Fresh Express : Logo Design
Full Steam developed the very first Fresh Express logo in the early 1980’s, and over the years, worked with the company through several rebranding initiatives to keep their identity authentic and contemporary. In this most recent iteration, Full Steam adapted the shape and color palate of the previous logo, giving it a more modern contour and crowning it with a double-leaf design to signify the company’s commitment to providing the freshest, highest quality products. Today, this logo is featured on millions of packages of salad and other fresh-cut products throughout the world, and is well known by retailers and consumers alike for representing Fresh Express as the category leader.