Marketing :: Blackstone Winery :: Merlot / Tasting Room :: BlackStone Winery Merlot

Marketing : Print Ads

Blackstone Winery : Merlot / Tasting Room

BlackStone Winery Merlot

Blackstone Winery was founded in 1990 with a mission to produce approachable, flavorful and extremely balanced wines. With a goal of accelerating acceptance of the Blackstone name into the wine culture mainstream, this fast-growing winery asked Full Steam to produce a print ad that would persuasively advertise the product as well as entice consumers to visit the Tasting Room in Monterey County. The nationwide success of its Merlot varietal drove the effort to reinforce the quality of the winery as a whole, as well as be a lure for the consumer to visit and taste other Blackstone wines. The ad embraces the elegant yet accessible look and feel of the Merlot’s labeling. Displaying the winery as monochromatic background enforces imagery and tone that evokes traditional fine wine culture and ambience, without losing that friendly and inviting feel so key to Blackstone Winery’s mission.