Full Steam Marketing & Design

Marketing : Print Ads

Monterey Pasta Company : Dinner's Almost Ready!

In six short years, Monterey Pasta Company grew from a local business to an international supplier of fresh pastas, soups and sauces. Competing against big name brands that spend heavily on consumer advertising required Monterey Pasta-which operates on a lean budget-to produce marketing tools that were flexible yet highly effective. The company needed a print ad that could also function as in-store flyer. It needed to maintain a consistent theme with existing point-of-purchase displays and other retail promotions. By combining existing photography with simple, key copy points Full Steam produced an adaptable brand image ad that highlights the fresh, delicious, “natural” appeal of the core products while driving home the “fast and east-to-prepare” key benefit.

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