Marketing :: Nobilo Wine Group :: Looking for a Taste Sensation? :: Nobilo Wines ad

Marketing : Print Ads

Nobilo Wine Group : Looking for a Taste Sensation?

Nobilo Wines

When the Nobilo Wine Group of New Zealand wanted to expand into the U.S. market, Full Steam created a branding mark for Nobilo which bore the phrase, “All the Zest of New Zealand Captured by Nobilo,” to emphasize the spirit of innovation and exuberance which characterizes this Sauvignon Blanc. The marketing strategy sought to engage a younger wine buying audience than is typically targeted, so we extended the intrinsic youthful spirit of the wine itself into the messaging. The objective of the ad was to demystify the art of pairing wine with foods and educate without being patronizing. A hip, contemporary ad format with layered imagery presented Nobilo as the perfect wine to accompany exotic foods and was therefore also a savvy wine choice whatever the occasion.