Full Steam Marketing & Design

Merchandising

Chiquita : Snacks Fresh & Easy Coupon Box

This multi award-winning design incorporated Chiquita’s established branding elements into an original design concept, creating a fresh, recognizable merchandising display that catches the consumer’s attention. This is one example from the “Snacks Fresh & Easy” campaign.

Categories

• Marketing Strategy & Planning

• Design
• Merchandising

• • Point of Purchase / Point of Sale
  • POP Development and Engineering
  • One-Stop Merchandising
  • Produce Merchandising
  • Why Merchandising Matters

• Portfolio Examples

  • Case Cards
  • Couponing
  • Demo Kits
  • Header Cards
  • Point of Sale Graphics
  • Promotional Materials
  • Shelf Talkers
  • Value-Added Recipe Cards
  • Wine Bottle Neckers
  • Wobblers & Channel Strips

• Multimedia

Resources

• Our Merchandising Brochure

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“The difference between marketing and merchandising is evident. One is an extension of the other. When one markets an item it is being offered for sale; when one merchandises that product, it is spotlighted, promoted, and enhanced to eventuate the fruition of the initial goal of the marketing of that item.” Morris H. Kushner - Morris H. Kushner on Specialty Foods

View Related

• Couponing