Marketing and Design Firm Earns Awards for Point-of-Purchase Graphics
Graphics Created for Chiquita Brands’ “Snacks: Fresh & Easy” Campaign Win Multiple Industry Awards
Salinas, California – Jul 28, 2008
Full Steam Marketing & Design has been honored with three professional awards for its graphic design work with Chiquita Brands LLC. The international produce grower and marketer chose Full Steam to create point-of-purchase signage for the Chiquita brand Fruit Bites line of packaged fruit and vegetable snacks.
Full Steam earned a first place Apogee Award, a platinum Hermes Creative Award and a silver Communicator Award for the design of the point-of-purchase system.
Full Steam’s expert graphic design team incorporated Chiquita’s established branding elements into an original design concept, creating a fresh, recognizable merchandising display that catches the consumer’s attention. “The “Snacks: Fresh & Easy” slogan and dynamic imagery, including fruit and vegetable “people”, boldly deliver Chiquita’s marketing message of healthy snacks on the go” says Craig Kaufman, principal of Full Steam Marketing & Design. Chiquita Fruit Bites can be found in the value-added produce section of grocery retailers throughout the country.
The Apogee Awards are administered by the Apogee Society, a professional organization for business communicators. The Communicator Awards honor communications professionals for creative excellence. The Hermes Creative Awards program is an international competition for creative professionals and is run by the Association of Marketing & Communications Professionals.
About Full Steam Marketing & Design
Full Steam was born in 1984 with a single client, Fresh Express. As that company grew, so did ours. Up until 2002, we designed every salad bag in the Fresh Express portfolio and pioneered the in-store displays that are now synonymous with the value-added produce industry.
Full Steam offers vertically integrated merchandising capabilities, including design, sourcing, storage, inventory management, customer service, and online ordering and fulfillment.
Chiquita and Chiquita Fruit Bites are registered trademarks of Chiquita Brands L.L.C.