Full Steam Marketing & Design today announced the debut of new packaging artwork for the full line of Ocean Mist produce.

Working closely with the marketing team at Ocean Mist Farms, Full Steam absorbed the clearly defined consumer and corporate objectives and interpreted them into a fresh, vibrant and consistent family of packaging products.

With a heightened focus on health and a spotlight on ingredients, consumers are demanding an unobstructed view of what they’re buying, and are taking stock of nutritional value and health benefits. The brief from Ocean Mist included expanding the product visibility as well as helping to educate the consumer on commodity-specific health attributes.

It was also important that the packaging redesign incorporate and complement the Ocean Mist logo and present a unified brand in the retail environment.

“We were inspired by the ocean and mist elements already present in the Ocean Mist logo,” said Craig Kaufman, Principal, Full Steam Marketing & Design. We created a texture that combined waves and mist, and it is a strong, prevalent branding element present in the majority of the packaging.”

With the 60-80% reduction in ink resulting from the increased product visibility, the packaging is also reducing its environmental footprint. For a preview of the new packaging family, visit Ocean Mist booth #4138.

About Full Steam Marketing & Design

For over 25 years, Full Steam Marketing & Design has been providing creative excellence and high-quality marketing communications services to an extensive and diverse client base. The Full Steam portfolio of comprehensive services includes marketing strategy and brand creation, state-of-the-art website and multimedia development, logo, collateral and packaging design and across-the-board merchandising services. For more information, visit www.fullsteam.com