New Website Captures Essence and Aspirations of Monterey Agricultural Commissioner’s Office

Powerful new website functionality and vibrant design opens inviting dialog with Monterey County constituents

Salinas, CA – Aug 03, 2011

Full Steam Marketing & Design today announced the recent completion of the redesign of the Monterey Agricultural Commissioner’s Office website. The Agricultural Commissioner is dedicated to promoting a safe and healthy environment, a vibrant agricultural industry, and a fair marketplace through federal, state and local legislation.

Commissioned by the department to re-engage the community and enable the ongoing dissemination of critical information through a fresh Web presence, Full Steam’s design process focused on soliciting the collective vision and broad requirements of the department’s cross-functional, motivated team.

Painted with a vivid color palette inspired by the natural beauty of the region, the new design uses a rich inventory of photography as a backdrop for the department’s comprehensive services. The site navigation presents the multi-layered information in a clear, intuitive manner while time-sensitive, crucial data is accessible within minutes of release through Full Steam’s PowerNetToolsSM.

“It was time for the department to better connect with the community,” said Eric Lauritzen, Agricultural Commissioner. “The new website beautifully showcases the County’s agricultural resources but, more importantly, provides a dynamic vehicle for up-to-the-minute information on departmental programs, regulatory requirements, and issues facing the County.”

PowerNetToolsSM enables Agricultural Commissioner’s Office staff to easily and instantaneously update over 90% of the website’s copy, images and downloadable documents. Developed by Full Steam Marketing & Design, PowerNetToolsSM is a powerful content management system designed for non-technical users and tailored to the unique needs of each website.

About Full Steam Marketing & Design

For over 25 years, Full Steam Marketing & Design has been providing creative excellence and high-quality marketing communications services to an extensive and diverse client base. The Full Steam portfolio of comprehensive services includes marketing strategy and brand creation, state-of-the-art website and multimedia development, logo, collateral and packaging design and across-the-board merchandising services. For more information call 831-757-4164.