Full Steam Marketing & Design

July 17, 2007 – Salinas – The Salinas Valley Chamber of Commerce has spruced up its image with a new logo that reflects the diverse business environment and growing economy of the Salinas Valley.

The logo, created by Full Steam Marketing & Design in Salinas, employs a multi-dimensional image that captures the essence of Salinas Valley’s topography and industry. The logo consists of four identical green leaves swaying to the right and floating above the chamber’s name. The leaves, iconic and stylized graphically, call to mind crops, orchards or vineyards as well as the oak trees that dot the valley. Take a closer look and the leaves morph into the Salinas Valley itself, with the center vein of the leaves, in white, conjuring the Salinas River or Highway 1.

The new logo is part of the Salinas Valley Chamber of Commerce’s efforts to reflect the evolving economy of the Salinas Valley. While agriculture remains the cornerstone of the valley’s economy, other business segments – such as tourism, hospitality and education – have also become important to the valley’s economy.

“The new logo is a visual representation of what the Salinas Valley Chamber of Commerce stands for,” said Craig Kaufman, owner, Full Steam Marketing & Design. “It puts forth a professional image and speaks to the chamber’s approachability and inclusiveness.”

The chamber is evolving, too. Recently the organization has become active in government and regulatory issues, helping to create a more business-friendly climate in the greater Salinas area.

“The new logo is distinctive and dynamic,” said Peter Kasavan, Chairman of the Board, Salinas Valley Chamber of Commerce. “It’s a good graphic depiction of our market in the Salinas Valley and effectively creates a compelling brand image for the Chamber.”

Jack Harvey, the Chamber’s volunteer Vice Chair for Membership and Marketing, led the effort to create a new logo and implement it’s use in all Chamber media. The Chamber chose Full Steam, Kasavan said, because of the company’s excellent reputation, and long-standing presence in Salinas.

“We’re honored and pleased that the Salinas Valley Chamber of Commerce chose Full Steam to develop its new look and image,” says Kaufman.

Visit www.salinaschamber.com for more information about the chamber and upcoming events, such as September’s Salute to Agriculture.

About Full Steam Marketing & Design:

For 24 years, the professionals at Full Steam Marketing & Design have delivered highly effective marketing communications and outstanding creative services to a variety of clients in Monterey County and beyond.

With offices in the historic Granary Building at 60 West Market Street in Salinas, the agency has several in-house specialty departments: New-Media providing video, DVD and website development; Merchandising, providing in-store racks and custom point-of-sale displays and Packaging, offering unique design and expert art production across a wide range of packaged goods.

Full Steam’s client roster includes public companies, private firms, government entities and non-profit organizations, each faced with unique marketing challenges and communications needs that Full Steam helps them solve.

For more information please call (831) 757-4164 or visit www.fullsteam.com.