Brand Communication :: Print Ads :: Sakata We Deliver / Expect

Brand Communication : Print Ads

Sakata : We Deliver / Expect

Sakata Seeds ad

Sakata has an international reputation as a leader in broccoli seed research and distribution. Full Steam designed an ad series to build on that reputation and promote other seed varieties to both seed distributors and vegetable growers. Benefit-driven copy with short, provocative headlines was juxtaposed with dramatic image close-ups in a simple color block format. The campaign’s signature look, with flexibility of element sizing, created instant recognition of the ads as Sakata’s. Reprints of the ads served as fact sheets for distributors while growers relied on them to make purchasing decisions.