Trattoria del Lupo Logo Design
Wolfgang Puck is a celebrated chef whose original restaurant, Spago, dazzled Hollywood’s elite and in the process, made Puck a household name. His circuit of restaurants caters to discriminating palates and is always host to a posh clientele.
Wolfgang Puck wanted to convey both the sophistication and quality that represents his restaurant experience. His design objectives were to create a classic, old world Italian style logo with an image package that appealed to modern palettes. The logo also needed to translate well onto other applications.
Full Steam’s solution was to develop an identity with simplicity in mind. Classic shapes and colors were utilized keeping in mind the applications of the logo such as signage, menus and matchbook covers.