Monterey County Hospitality Trade Ad
Monterey Convention Authority’s “Best Kept Secret” ad started as a photo shoot and a hunt to create the perfect treasure map design: imagery that compliments the historical draw of Monterey, as well as support company perception.
With a blend of illustrative imagery, the team sought to do due justice to the rich history of Monterey, CA. Along with information regarding Monterey, itself, our team was faced with incorporating details regarding Monterey Convention Authority’s fifteen partners.
Having been received very well, this ad inspired a campaign to match the ad’s look, feel and story. The campaign included a website, banners ads, direct mailers and other similar collateral.