Sales Kit
The California Strawberry Commission’s role falls into three major areas: overseeing and conducting agricultural research; promoting California strawberries through marketing programs targeted toward consumers, retailers, foodservice operators, export markets and industrial users; and issues management.
The California Strawberry Commission was in need of an informative tool to be used as a retail kit by its representatives to clearly and concisely relay the role and function of the Commission, training information for growers and suppliers, as well as provide specific product information to outside vendors, purchasers and buyers who are interested in learning more about California strawberries.
A folder format was implemented to professionally contain a number of category specific information sheets. Each sheet was able to act as a stand-alone or in conjunction with the package as a whole. The retail kit was developed using the existing client branding and personality.