Cool Performers PMA Trade Ad
The idea behind this trade ad was to portray a cool, nearly frosty and fresh product line. The mix of elements and style needed to convey that sense of chill without appearing frozen. Full Steam’s design team created a blend of appropriate color and motion-conveying imagery for the background. Water drops were added to establish that the environment was in fact chilled and not frozen. Even the type design was meticulously worked to convey a sense of coolness.
The ad caught traction and led to design of similar point-of-sale collateral such as channel strips and wobblers.