Hunger Relief Nonprofit Lifesaver <acronym title="Public Service Announcement">PSA</acronym> Image

Hunger Relief Nonprofit Lifesaver PSA

In order to promote awareness of the pervasive hunger epidemic throughout Monterey County, Full Steam, a Monterey Bay advertising agency, teamed with the Food Bank to create a public service announcement.

The PSA was a video recreation of a campaign that featured a black-and-white lifesaver-shaped illustration, made from grains of rice and representing the large volume of people who are in need of food. Although simple in design, the falling grains created a powerful message.

Food Bank for Monterey County Hunger Relief Nonprofit Lifesaver <acronym title="Public Service Announcement">PSA</acronym> - Food Bank Lifesaver