Del Monte Foods Demo Kit
Del Monte Foods was looking for a way to build awareness for its refrigerated produce portfolio. Full Steam’s solution: design an in-store demo kit that highlights and entices consumers to sample Del Monte Citrus Bowls, Fruit Naturals, Orchard Selects, Sun Fresh and SuperFruit products.
Full Steam constructed and sourced a demo kit comprised of a branded tablecloth, apron, paper napkin and plastic cup, along with a spork, food safety gloves and a free-standing sign. The branded components were designed to be consistent with other Del Monte POS material developed by Full Steam. The demo kit sign advertised their refrigerated fruit product line, uniting existing and new offerings under a common marketing theme.