Del Monte Foods Demo Kit
Del Monte Foods was looking for a way to build awareness for its Del Monte refrigerated produce portfolio, and approached Full Steam to design an in-store demo kit that would highlight and entice consumers to try Del Monte Citrus Bowls, Fruit Naturals, Orchard Selects, Sun Fresh and SuperFruit products.
Full Steam constructed a demo kit comprised of a branded tablecloth, apron, paper napkin and plastic cup, a spork, food safety gloves and a free-standing demo kit sign. The branded components are consistent with other Del Monte P.O.S. material developed by Full Steam, and feature a crisp white background to emphasize and frame the Del Monte logo. The demo kit sign showcases select representatives of the refrigerated fruit product line, uniting existing and new members of the family under a common marketing theme.
