Premium Food Company In-store Food Demo Kit
Del Monte Foods was looking for a way to build awareness for its refrigerated produce portfolio. Full Steam’s solution: an in-store demo kit design that highlights and entices consumers to sample Del Monte Citrus Bowls, Fruit Naturals, Orchard Selects, Sun Fresh and SuperFruit products.
Full Steam, a Salinas design agency, constructed and sourced a demo kit comprised of a branded tablecloth, apron, paper napkin and plastic cup, along with a spork, food safety gloves and a free-standing sign. The branded components were designed to be consistent with other Del Monte POS material developed by Full Steam. The demo kit sign advertised Del Monte’s refrigerated fruit product line, uniting existing and new offerings under a common marketing theme.