Client

Monterey County Vintners & Growers Association

Category

DVD


Awards

Apogee Awards – Second Place
Hermes Awards – Gold
Videographer Awards – Silver

Monterey County AVA Video Image

Monterey County AVA Video

Monterey County boasts more than 40,000 acres planted with wine grapes – more than Sonoma Valley and nearly as many as Napa Valley. But it’s the diversity of the area’s climate, topography and soil composition—not the quantity of grapes—that makes Monterey County’s wines special. From the fog-blanketed coastal hills to the sun-drenched Salinas River valley, vineyards in the county’s nine appellations, or American Viticulture Areas (AVA), produce wine that is distinctly theirs and uniquely Monterey County’s.

But how many consumers and members of the industry are aware of the breadth and depth of Monterey County’s wine appellations? Until now, no single marketing piece captured and fully explained the diversity of the county’s nine distinct AVAs. The county’s AVAs are Monterey, Carmel Valley, Santa Lucia Highlands, Arroyo Seco, San Antonio Valley, San Bernabe, San Lucas, Chalone and Hames Valley.

The video explores the particular microclimates, soil characteristics and topography that distinguish each American Viticultural Area (AVA) and make them ideal for growing certain varietals, be it Chardonnay, Riesling and Pinot Noir in the Santa Lucia Highlands, or Cabernet Sauvignon, Merlot and Syrah in the Hames Valley. Growers and winemakers from each area describe their AVA’s special characteristics and how they translate into the wine grown and made there. The video was shot over a 10-month period so that each growing season was represented.

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