Bilingual Exhibit Booth Banner Stand Design
Salinas-based River Ranch Fresh Foods, a leading producer of fresh cut salads and field fresh commodity vegetables, needed to create banner stands for the Canadian Produce Marketing Association (CPMA) annual event that could convey the breadth of possibilities provided in a clean, simple format, and in both English and French Canadian.
Salinas advertising agency Full Steam Marketing & Design leveraged the updated look and feel and messaging from other marketing collaterals to create clean, bold and easy-to-read signage. Each banner stand design featured a one-word headline, that rotated 90 degrees, crisp photography and detailed bullet points to convey the company’s Canadian services, including private label, bilingual packaging and single source solutions. At the foot of the banner stands, images of specified commodities and categories were showcased in a checkerboard fashion.