Salinas-based River Ranch Fresh Foods, a leading producer of fresh cut salads and field fresh commodity vegetables, needed to create banner stands for the Canadian Produce Marketing Association (CPMA) annual event that could convey the breadth of solutions provided in a clean, simple format, and in both English and French Canadian.
Salinas marketing agency Full Steam Marketing & Design leveraged the updated look and feel and messaging from the River Ranch website, also designed by Full Steam, to create clean, bold and easy-to-read signage. Each banner stand featured a one-word headline, rotated 90 degrees to match the website, crisp photography and detailed bullet points to convey the company’s Canadian services, including private label, bilingual packaging and single source solutions. At the foot of the banner stands, images of specified commodities and categories were showcased in a checkerboard fashion.
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