Popeye® Fresh! Bowl Kits Label Design
River Ranch approached Full Steam with the idea of expanding their Popeye Fresh! brand to include a new product line: Bowl Kits. These kits featured a fresh and ready-made approach to healthy, on-the-go eating.
Full Steam’s answer to the packaging featured custom illustrations, tying the Popeye Fresh! brand with artistic representations of the contents of the kits. Our approach was to highlight such items as the included fork and packaged ingredients to create a picturesque representation of natural elements such as fields, mountains and valleys while complimenting the product colors viewable through the transparent bowl lid.