Laurel, A New Community in Yuma, Arizona
Representing the debut of a brand new residential community in the heart of the desert region of Yuma, Arizona, the Laurel website needed to convey a sense of well-being, a sense of place and a sense of “coming home” for prospective home buyers and investors.
Full Steam used a color palette that represented the warm glow of the sun, the cool blue of the rivers that converge in Yuma, and the leafy canopy of the Laurel trees that provide welcome shade for residents and pedestrians.
The inviting imagery and soft tones and textures beckon, invite and embrace the concepts of a lifestyle that promises wellness, rich connections and good living.
Website: laurelyuma.com
