River Ranch Heritage Blend Accordion
River Ranch Fresh Foods was looking for a fresh alternative to a recipe card for distribution at a culinary event. The objective of the handout was to highlight the features of River Ranch’s new Heritage Blend and to showcase its versatility and variety of uses in both English and French Canadian.
Salinas-based Full Steam Marketing & Design devised a 2-sided, 8-panel accordion fold lightweight brochure to accommodate the breadth of information as well as the bilingual execution, with English on one side and French Canadian on the other. Part recipe card and part product spec sheet, the compact pocket-sized piece was able to provide key product details as well as recipe information and rich photography illustrating the many uses and dish options for the versatile salad blend.
The bilingual version was so popular that a follow-up English only version was created. The extra space vacated by the French provided the ability to tell a more detailed story of the product’s attributes with additional photography.
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