Refrigerated Produce Case Display Design
When the leading producer-distributor of packaged fresh salads prepared to launch a new product line of fresh-cut fruit, a key part of the strategy was to extend brand recognition to the fruit category at the consumer level. The existing salad merchandising system (which Full Steam also designed) was reworked and modified to integrate the fruit brand through at-shelf materials from labels and channel strips, to signage and rack design and construction. The flexible, modular in-store marketing system allowed adaptation of shelf space from twelve to four feet widths. Full Steam, a Monterey Bay marketing agency, also custom engineered a management and fulfillment system which enables our Merchandising Department to monitor inventory levels, anticipate needs and ship display materials and special display modification (cut-in) kits to retailers as required and within record turnaround time.