Salinas-based Coastline is a year-round grower/shipper of a full line of premium fresh vegetable products.
The company wanted the ability to tell their story at upcoming trade events in a way that was clear, compelling, and consistent with their new packaging design. Full Steam applied a top and bottom framing element that was consistent with the black and gold packaging. Colorful, rich photography was then incorporated to represent the quality of the Coastline products, the productivity of the growing regions, and the breadth of services provided. Copy was minimized to focus on key points that could be quickly and easily communicated to traffic passing the booth.