Coastline Leaf-Ez Brochure
Year-round grower/shipper of a premium line of fresh produce, Salinas-based Coastline introduced a new “gem” to their product line — an attractively packaged set of three little gem hearts, a mini leaf lettuce that is already a huge favorite in Europe.
Coastline was looking for an eye-catching brochure that could also be used as a direct mail piece and would convey the convenience, plate appeal and potential profitability of their new packaged product. Full Steam created a unique square, vertical tri fold with an accompanying vellum envelope that would showcase the front of the brochure. The folded brochure front features the rich color scheme of the packaging, a shot of the product on a hand to demonstrate its compact size, teaser copy and a mock seal to entice the reader inside. Once inside, the product attributes and retailer benefits are unveiled along with packaging and beauty shots of the product.
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