Case Cards
Nobilo Wine Group, a leading New Zealand wine producer with over three centuries of wine experience, wanted to enter the U.S. market with a fresh approach that captured not only the personality of the wine they were introducing but also the essence of the brand itself.
To accomplish this, Full Steam created point of sale case cards and incentivizing bottle-neck hangers with a brand mark that gave “ownership” of New Zealand wines to Nobilo. Combining the strong “Zest of New Zealand” mark with color and imagery that captured the lively personality of Nobilo’s heritage as well as the varietal itself, gave this new wine a winning look that has resulted in sales performance to match.