Banner Stands
River Ranch Fresh Foods came to Full Steam for help with a design refresh of their banner stands to reflect new branding, updated messaging and product information, and current product photography.
The objective of the design refresh was to maintain the integrity of the original panel content, both messaging and imagery, while incorporating an updated color scheme, photography and copy to leverage from newly designed marketing material. A predominant challenge presented by banner stands is the presence of items in the foreground such as counters or tables that obscure the lower portion of the stand.
The goal of the River Ranch refresh was to showcase the attributes of its new Heritage Blend salad and to highlight the breadth of its commodity line, both reflecting new packaging design created by Full Steam.
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