River Ranch Trade Ads
The goal of the Heritage Blend™ ad campaign was to introduce the new blend, created from a custom seed, and to highlight its unique attributes and versatility to two target audiences – the foodservice industry and retailers.
The ad campaign needed to convey the premium plate appeal of the robust Heritage Blend while promoting versatility to the foodservice industry and premium ingredients combined with best industry practices to the retailer audience.
Using plated Heritage Blend photography taken in a winery kitchen setting, Full Steam created a focal point showcasing the hearty and colorful plate appeal of the Heritage Blend petite red and green lettuces.
Leveraging the “One source, many solutions” tagline from the River Ranch website and other collateral, Full Steam created a headline and supporting ad copy that spoke to the versatility and many uses of the blend.
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