ABC E-Newsletter
The Argentinean Blueberry Committee (ABC) is an association of Argentinean exporters and growers who are collaborating with the purpose of growing their country’s export volumes and promoting the availability, quality and reliability of Argentinean blueberries in the U.S. and around the world.
Salinas-based Full Steam Marketing & Design was selected by ABC to handle its 2011 promotional campaign. In addition to public relations and trade advertising activities, Full Steam proposed an online communication that could be used on an ongoing basis to convey market updates to its retailer and broker community. The ABC eNewsletter is a clean, crisp implementation of a color palette and type treatments leveraged from the ABC logo. The white body of the eNewsletter is offset by a contrasting blue background consistent with the hue of fresh blueberries.
In order to optimize the accurate display of the eNewsletter in multiple email clients and browsers, Full Steam performs thorough testing across the most commonly deployed platforms.
Interested in more information? Contact us.