E-Newsletter Design
Watsonville-based Classic Salads is a family-owned grower/shipper of a premium line of organic and conventional gourmet baby greens. With four new products scheduled for launch at the annual PMA trade show, Classic Salads was looking for a way to get the word out to show attendees.
Salinas marketing agency Full Steam Marketing & Design created an eBlast template that could electronically convey the new product information within the framework of the established look and feel created by Full Steam for marketing collateral and trade show deliverables. The natural barn-style wood treatment was used to frame the eBlast content, which was emphasized in a light, bright window. A subtle hint of color was introduced through the introduction of color-treated titles to match each product label.
Full Steam took all steps necessary to ensure that newsletter content and graphics would display cleanly and accurately across all browsers.
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