Recipe Card
Classic Salads of Watsonville, California, is a premier grower/shipper of gourmet baby leaf lettuces. Classic was looking for a compact giveaway for an upcoming retail event that would showcase one of their premium baby leaf products while providing a tasty incentive to take it home.
Monterey Bay marketing agency Full Steam Marketing & Design recommended a simple recipe card that would engage booth visitors with appealing photography and a tantalizing recipe. Full Steam began by creating the appetizing dish out of the fresh ingredients called for in the recipe. Full Steam then arranged and styled the dish and performed a photo shoot to capture the beauty shot that appears on the front of the card along with recipe ingredients and preparation instructions. The back of the card was used to convey Classic Salads corporate branding information.
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