Coastline Produce Website
Coastline, a Salinas-based year-round grower and shipper of a full line of fresh vegetables, had introduced an updated packaging design that was not consistent with branding on its website and other marketing materials. In a bid to bring consistency across all communications vehicles and in response to rapid company growth, Coastline was seeking to present a more mature and elegant brand personality to its online community.
Salinas-based Full Steam Marketing & Design drew its design inspiration from the contrasting black and tan color palette and flowing curves introduced in the packaging design. The combination of rich colors and the energizing “wave” element from the Coastline logo provided a strong backdrop for vibrant photography and a sophisticated, complementary color palette. To showcase Coastline’s full line of commodities, Full Steam introduced a cutting board background to suggest the final destination for the product.
A significant component of the Coastline website is the suite of powerful, custom content management tools, powered by Full Steam’s PowerNetTools℠, that enable Coastline’s non-technical staff to instantly update and refresh over 90% of the site’s content.
Website: CoastlineProduce.com
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