Blueberry Retail Display Design
Brainberries are a ready-to-eat snack size serving of fresh blueberries. As an emerging market leader in a brand new value-added category, Brainberries needed to carve out a niche in the U.S. value-added segment.
Brainberries engaged Monterey Bay marketing agency Full Steam Marketing & Design to help develop a compelling presence in the value-added section of the produce department. The overall effect was created from the natural, vibrant hue of the fresh blueberries combined with the bright, cool color palette of the clamshell label, also created by Full Steam. Consumer messaging emphasizing the convenience of the product was conveyed through a dangler and channel strip, each featuring the whimsical Brainberries “character” created by Full Steam for the logo.
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