Trade Booth Design
Watsonville-based Classic Salads is a family-owned grower/shipper of a premium line of gourmet baby greens. Classic Salads was looking for a way to convey a natural and environmentally friendly backdrop with a premium look and feel to showcase its family of gourmet salad products at upcoming trade show events.
Monterey Bay advertising agency Full Steam Marketing & Design focused on perfecting a natural barn-style wood grain that would complement the rich salad greens and evoke the classic, family-owned heritage of the 25-year-old company. Full Steam sourced and photographed antique untreated wood paneling, and then adjusted the hue to find the perfect balance for the colorful greens. The paneling was laid out to mimic the sides of a barn with a large framed window providing a peek into the Classic Salads farm land.