TerraNova Product Launch Presentation
A leader in the field of education materials, CTB/McGraw Hill wanted a presentation to inform and educate school administrators about its latest Educational Assessment Testing Series: TerraNova, the second edition. The complexity of this series necessitated an approach that made the information palatable and compelling to its target audience. Working closely with the client, Full Steam evolved a concept and strategy which combined interviews with the series developers, visual devices, graphics, animation and music to explain test aspects in a logical format. The final CD-ROM has sections that are easily cross-referenced by the viewer. Enthusiastic users find the format, graphics and navigation of the series presentation highly comprehensive and enjoyable.
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