Coastline E-Newsletter
Coastline is a Salinas-based year-round grower and shipper of a full line of premium, fresh vegetables. Already committed to providing its customers with weekly crop and weather information, Coastline was looking to refresh its eNewsletter with an updated brand look and feel that would family with other marketing collateral.
Monterey marketing agency Full Steam Marketing & Design created an eNewsletter design template that incorporated design elements from the Coastline website, also designed by Full Steam, and product packaging. The Coastline logo is anchored on the intersection of a verdant field shot and Coastline’s distinctive black and tan “wave”. Content areas are white for ease of reading and are cleanly separated with tan headline blocks. Shades of blue from the Coastline logo are used to form a contrasting right-hand margin for table of contents and issue highlights.
The consistent placement of content guarantees the weekly audience a quick read and ease of navigation to favorite topics. Full Steam also takes steps to ensure consistent display across multiple email clients and browsers through rigorous testing across the most commonly deployed platforms.
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