Coastline Sales Kit Design
Salinas-based Coastline is a grower-shipper of a full line of over 25 premium vegetable commodities. In its quest to project a more mature, professional image, Coastline turned to Full Steam to provide a renewed look and feel for its corporate business system and sales kit.
Monterey Bay marketing agency Full Steam Marketing & Design took the classic black and tan color palette introduced in the Coastline website, also created by Full Steam, and combined it with a subtly textured stock to create a refined, sophisticated look and feel. The tan “swoosh”, introduced in both the packaging and the website, was used to full effect to create a distinctive separator on the business card and stationery, and a curved flap on the folder and note card. The folder was modeled in the style of a business portfolio and oriented as a landscape piece with a mock seal constructed from the Coastline wave icon.
The comprehensive kit presents a unified and memorable image to Coastline’s clients and prospective clients.