Monterey County Hospitality Marketing
When an elegant, well-known Carmel Highlands inn with an international reputation for impeccable service, wanted to boost mid-week and off-season bookings, Full Steam developed a direct mail piece with an intriguing word play: “Take Off… to a romantic getaway” revealed a “Take Off… 30%” on rates when the mailer was unfolded. The mailer succeeded in enticing Tickle Pink’s client base by reminding them of the inn’s luxurious ocean’s edge setting and upscale services while informing them of special rate pricing — a dignified tactic that preserved the inn’s refined exclusivity while significantly increasing reservation sales.