Bagged Spinach Trade Ad
NewStar wanted to position their line of bagged spinach products as a category of its very own. NewStar produces 90% spinach products at its facilities. Their facilities are specifically built for the production of bagged spinach. They harvest with state-of-the-art equipment designed specifically for harvesting spinach, which allows them to set up their lines specifically for spinach only.
NewStar was looking for a new approach to communicating and emulating their leadership in the bagged spinach category.
Use of the heart shape conveys on a variety of levels that spinach is the heart of NewStar’s business. Their commitment to being the best in providers of spinach SKUs is illustrated by their commitment to equipment specialization, broad product line and superior customer service.