Monterey County Promotion with Postcards
This quad-fold piece opens to reveal a detailed account of Monterey Convention Authority’s core competencies on each of the four panels. Layout and content was designed to also include information regarding each of the consortium’s partners.
This piece posed the challenge of producing a mailer specially designed to be reminiscent of a little suitcase when folded and delivered. Along with copy and shape challenges, the mailer had correctly sized to contain complimentary, regionally specific postcards. A special die cut was created to produce the mailer’s unique shape.
Imagery on the post cards contained within the mailers differed depending on which region the mailer was sent. Photo shoots were conducted to produce the perfect imagery for every location that the postcards were associated with.