Construction Logo Redesign
For over 30 years, the familiar blue logo of this family-owned construction company has represented quality, affordability and dependability. The goal of the redesign was to update the logo while retaining the core look of their signature imagery and pave the way for brand recognition of the emerging Don Chapin divisions.
Full Steam streamlined the western typeface, added “road-sign" yellow for punch and developed clean illustrations of construction equipment to identify the new divisions. The contemporary signature, while retaining its half-century brand investment, now more accurately reflects the expanding company’s vitality and spirit.
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