Fullsteam Acquires Leading Winery Software Company Xüdle

Fullsteam, a holding company acquiring software and payments businesses, announced today the acquisition of Xüdle, a full-service software platform for wineries and specialized wine, beer and spirits businesses. Xüdle is Fullsteam’s first acquisition in the winery market.

Xüdle’s software package provides winery owners with the tools required to efficiently run a progressive direct-to-consumer alcohol business, and the leading all-in-one solution includes everything owners need to operate their business: Club Management, Point-of-Sale, Event Management, Inventory, Quick Service Restaurant, E-commerce and Branding/Marketing. 

Founded in 2015 by two veterans of the wine business industry, Michael Leahy and Ragan Erickson, Xüdle grew quickly into a market leader. Today Xüdle supports more than 260,000 wine club members across 18 states. To date, Xüdle customers have sold more than 4.5 million bottles of wine and processed more than $125 million in total payments.

“We couldn’t be more excited about bringing Xüdle into the Fullsteam portfolio of companies,” said Fullsteam CEO Michael A. Lawler. “We believe Xüdle software is second to none and that the company is primed for substantial growth in the coming years.”

As a part of the transaction, co-founders Erickson and Leahy will remain with the company and continue to oversee day-to-day operations.

“We’re thrilled to join Fullsteam, a great and fast-growing company,” Erickson said of the acquisition. “This is a fantastic opportunity that will enable Xüdle to further enhance our software, better serve our customers and increase our presence in the direct-to-customer beverage industry.”


About Fullsteam
Fullsteam is a leading software and payments company headquartered in Auburn, Alabama. Fullsteam acquires companies and provides them with streamlined payments infrastructure and enhanced operational support in order to increase growth and improve profitability. Fullsteam is actively seeking further acquisitions across multiple software verticals.